About


Steed Media Group is an Atlanta-based multi-media firm currently reaching almost 1MM urban multicultural viewers in the US monthly. Founded in 1998, SMG has grown from just one offering, Rolling Out free weekly newspaper, to a multifaceted media company that offers a broad range of services from custom content creation to conference productions, from publishing to media advisory.

SMG’s content expands traditional, digital, and social media platforms Content and pro-grams are targeted to urban multicultural millennials, a demographic that has proven to be attractive to brands and advertisers across various industries. SMG’s positioning as a multicultural media company continues to propel its growth even as media continues to fragment and redefine itself almost daily.

The firm has built a strong network of cultural influencers, a reputation for quality and a database of behavioral insights that it leverages as it advises clients on how to best reach multicultural audiences using proven media and marketing tactics.

With fingers on the pulse of culture, Steed Media Group is what’s “Now” and “Next”!


Publications

In addition to its Rolling Out brand, Steed Media Group creates custom publications for clients who want a personalized look and feel that speaks directly to their audience. SMG’s network of in-house creatives and freelancers can transform any company’s strategic objectives into a relatable and relevant message that moves minds and hearts.

Videos

To feed the insatiable appetites of audiences across the country, the Steed Media Group production team is constantly producing original content in the form of articles, profiles, interviews, reviews and event coverage. In addition to original content, SMG actively curates the best video content from other outlets to give its audience an on-going snapshot of what’s going on in the world and minds of urban millennials.

Reach out to SMG about your brand(s) to explore the possible benefits of leveraging bespoke work tailored to your specific target audience’s needs.

Insight Research

Steed Media Group facilitates on-going influencer panels to plot attitude trends and marketplace behavior. Consumer focus groups are used to better understand the urban millennial‘s  aspirations and motivations. SMG also helps its clients design custom research to uncover insights that drive business objectives specific to their strategic needs.


Maximizing a client’s media spend is a combination of insight, strategy and a deft touch of art. Steed Media Group leverages its almost 20 years of experience, relationships and expertise with young culture to advise clients on how to best reach their targets and optimize their brand campaigns. Client industries include automotive, health and beauty, wine and spirits, retail, financial services, entertainment and various other industries.

If you need a partner to help you credibly and effectively connect with specific segment locally or nationally, reach out to SMG at (404) XXX-XXXX.


SMG has perfected the delicate art of engaging consumers in a running dialogue between a brand and their customers. Whether streaming live on Facebook or mobilizing through Tweets, SMG is able to organically include clients in conversations that feel authentic.


Conferences are an excellent way for attendees to discover new business practices, increase industry knowledge and access key industry professionals. For sponsors, conferences offer an extended brand presence and the ability to intimately connect with potential consumers.

Steed Media group produces two annual signature conferences, partners with brands like MillerCoors to produce many others, and RIDE LABs. SMG conferences aim to connect individuals from across industries, functions and stages of career to cultivate meaningful relationships that advance both the participants and the culture.

The inaugural Rolling Out Innovation Digital Entertainment (RIDE) Conference successfully created a platform for students eager to learn to engage with heavyweights in their respective industries. But it also allowed established professionals to interact with each other for progressive collaborations.

Sponsors who connect to RIDE now in its infancy have an exceptional opportunity to grow with this millennial and young professional targeted conference. RIDE sits beautifully at the intersection of technology, media/entertainment and business and is a unique chance to share business acumen and to generate interest in the respective professions of the presenters.

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Our goal is to always provide an exceptional level of service, and we aim for lasting partnerships with our clients and to have fun while doing all this.

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